Cognitive impact of banner ad characteristics: An experimental study

Journalism and Mass Communication Quaterly

Volumn 76, Issue 2, 1999, Pages 341-353

  Li, Hairong ^a   Bukovac, Janice L ^a  

^a NONE

Author keywords

[No Author keywords available]

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EID: 0038760625     PISSN: 10776990     EISSN: None     Source Type: Journal    
DOI: 10.1177/107769909907600211     Document Type: Article

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