A qualitative approach to investigating online strategic decision making

Qualitative Market Research

Volumn 8, Issue 1, 2005, Pages 61-76

  Weischedel, Birgit ^a   Matear, Sheelagh ^a   Deans, Kenneth R ^a  

^a UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Case Studies; Internet; Marketing strategy; Qualitative research; Strategic planning

Indexed keywords

EID: 19744365910     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750510575444     Document Type: Review

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