Internet advertising effectiveness: The effect of design on click-through rates for banner ads

International Journal of Advertising

Volumn 26, Issue 4, 2007, Pages 527-541

  Robinson, Helen R ^a   Wysocka, Anna ^a   Hand, Chris ^a  

^a KINGSTON UNIVERSITY   (United Kingdom)

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EID: 39049146677     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2007.11073031     Document Type: Article

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