Market orientation development: A comparison of industrial vs consumer goods companies

Journal of Business and Industrial Marketing

Volumn 16, Issue 5, 2001, Pages 354-381

  Gounaris, Spiros P ^a   Avlonitis, George J ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Consumer marketing; Industrial marketing; Market orientation

Indexed keywords

EID: 0442297525     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005779     Document Type: Article

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