Perceived intrusiveness in digital advertising: Strategic marketing implications

Journal of Strategic Marketing

Volumn 18, Issue 3, 2010, Pages 239-256

  Truong, Yann ^a   Simmons, Geoff ^b  

^a RENNES SCHOOL OF BUSINESS   (France)

^b UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Advertising; Digital advertising; Internet advertising; Intrusiveness; Mobile advertising

Indexed keywords

EID: 77954162677     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540903511308     Document Type: Article

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