Selling or advertising: Strategies for providing digital media online

Journal of Management Information Systems

Volumn 24, Issue 3, 2007, Pages 143-166

  Fan, Ming ^a   Kumar, Subodha ^a   Whinston, Andrew B ^b  

^a UNIVERSITY OF WASHINGTON   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Advertising; Digital media; Distribution strategies; Information goods pricing; Online channel; Pricing

Indexed keywords

COMMUNICATION CHANNELS (INFORMATION THEORY); EARNINGS; INFORMATION TECHNOLOGY; MARKETING; ONLINE SYSTEMS; OPTIMIZATION;

DIGITAL MEDIA; INFORMATION GOODS PRICING; ONLINE CHANNEL;

MULTIMEDIA SYSTEMS;

EID: 39749200952     PISSN: 07421222     EISSN: None     Source Type: Journal    
DOI: 10.2753/MIS0742-1222240305     Document Type: Article

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