Rising from the ashes of advertising

Journal of Business Research

Volumn 37, Issue 3, 1996, Pages 173-181

  Rust, Roland T ^a   Varki, Sajeev ^b  

^a VANDERBILT UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030295670     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(96)00067-7     Document Type: Article

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