Internet advertising strategy alignment

Internet Research

Volumn 16, Issue 1, 2006, Pages 23-37

  Boudreau, Marie Claude ^a   Watson, Richard T ^a  

^a UNIVERSITY OF GEORGIA   (United States)

Author keywords

Advertising; Corporate strategy; Internet; Multinational companies; Strategic alignment; Worldwide web

Indexed keywords

EID: 33644541164     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662240610642523     Document Type: Article

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