Researching the role of information and communications technology (ICT) in contemporary marketing practices

Journal of Business and Industrial Marketing

Volumn 23, Issue 2, 2008, Pages 108-114

  Brady, Mairead ^a   Fellenz, Martin R ^a   Brookes, Richard ^b  

^a TRINITY COLLEGE DUBLIN   (Ireland)

^b UNIVERSITY OF AUCKLAND   (New Zealand)

Author keywords

Communication technologies; Electronic commerce; Marketing strategy; Skills

Indexed keywords

EID: 38549180298     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620810850227     Document Type: Article

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