Banner advertisement and Web site congruity effects on consumer Web site perceptions

Industrial Management and Data Systems

Volumn 104, Issue 3, 2004, Pages 273-281

  Newman, Eric J ^a   Stem Jr , Donald E ^b,c   Sprott, David E ^b,c  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b Department of Marketing ^*  (United States)

^c WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

Advertising; Electronic commerce; Internet; Retailing

Indexed keywords

BANNER PLACEMENTS; INFORMATION LINKS; INTERNET SHOPPING; MARKETING STRATEGY;

DECISION MAKING; ELECTRONIC COMMERCE; INFORMATION MANAGEMENT; MARKETING; ONLINE SYSTEMS; PRODUCT DEVELOPMENT; SALES; SOCIETIES AND INSTITUTIONS;

WEBSITES;

EID: 2942610900     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635570410525816     Document Type: Article

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