Regulating online advertising: The benefit of qualitative insights

Qualitative Market Research

Volumn 11, Issue 3, 2008, Pages 295-315

  Harker, Debra ^a  

^a UNIVERSITY OF THE SUNSHINE COAST   (Australia)

Author keywords

Advertising control; Advertising media; Depth interviews; Internet; Regulation

Indexed keywords

EID: 46149115893     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750810879020     Document Type: Article

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