Exploring the role of memory for self-selected Ad experiences: Are some advertising media better liked than others?

Psychology and Marketing

Volumn 21, Issue 12, 2004, Pages 1011-1032

  Shavitt, Sharon ^a   Vargas, Patrick ^a   Lowrey, Pamela ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

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EID: 10044247336     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.20035     Document Type: Article

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