“i-Branding”: Developing the internet as a branding tool

Marketing Intelligence & Planning

Volumn 25, Issue 6, 2007, Pages 544-562

  Simmons, Geoffrey J ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Financial services; Market segmentation; Regression analysis

Indexed keywords

EID: 34848921558     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500710819932     Document Type: Review

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