Selective exposure to television programmes and advertising effectiveness

Applied Cognitive Psychology

Volumn 17, Issue 5, 2003, Pages 593-606

  Norris, Claire E ^a   Colman, Andrew M ^b   Aleixo, Paulo A ^a  

^a DE MONTFORT UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF LEICESTER   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADULT; ADVERTIZING; AGE DISTRIBUTION; ATTITUDE; CONTROLLED STUDY; CORRELATION ANALYSIS; EMPIRICISM; FEMALE; HUMAN; HUMAN EXPERIMENT; HYPOTHESIS; MALE; MEMORY; MULTIPLE REGRESSION; PREDICTION; PRIORITY JOURNAL; QUESTIONNAIRE; RATING SCALE; RECALL; RELIABILITY; REVIEW; SCHOOL CHILD; SCORING SYSTEM; SEX DIFFERENCE; TELEVISION;

EID: 8744236235     PISSN: 08884080     EISSN: None     Source Type: Journal    
DOI: 10.1002/acp.892     Document Type: Review

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