Hidden persuasions in soap operas: Damaged heroines and negative consumer effects

International Journal of Advertising

Volumn 26, Issue 1, 2007, Pages 9-36

  Stern, Barbara B ^a   Russell, Cristel Antonia ^b   Russell, Dale W ^c  

^a RUTGERS BUSINESS SCHOOL   (United States)

^b SAN DIEGO STATE UNIVERSITY   (United States)

^c AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 38949208741     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2007.11072994     Document Type: Article

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