Reputation Management: Theory versus Practice

Corporate Reputation Review

Volumn 2, Issue 1, 1998, Pages 16-27

  Davies, G ^a   Miles, L ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b NONE

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 0347072485     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540064     Document Type: Article

References (0)