Outcome-based and behavior-based coordination efforts in channel relationships

Journal of Marketing Research

Volumn 33, Issue 2, 1996, Pages 200-210

  Celly, Kirti Sawhney ^a   Frazier, Gary L ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0001291515     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152147     Document Type: Article

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