Humor and ad liking: Evidence that sensation seeking moderates the effects of incongruity-resolution humor

Psychology and Marketing

Volumn 26, Issue 9, 2009, Pages 779-792

  Galloway, Graeme ^a  

^a LA TROBE UNIVERSITY   (Australia)

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[No Author keywords available]

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EID: 77049087033     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20299     Document Type: Article

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