What's funny and what's not - The moderating role of cultural orientation in ad humor

Journal of Advertising

Volumn 37, Issue 2, 2008, Pages 71-84

  Lee, Yih Hwai ^a   Lim, Elison Ai Ching ^b  

^a UNIVERSITY OF NORTH CAROLINA   (United States)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 45749096550     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367370206     Document Type: Article

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