Short-term effects of an anti-marijuana media campaign targeting high sensation seeking adolescents

Journal of Applied Communication Research

Volumn 27, Issue 3, 1999, Pages 175-195

  Stephenson, Michael T ^a   Palmgreen, Philip ^b   Hoyle, Rick H ^b   Donohew, Lewis ^b   Lorch, Elizabeth Pugzles ^b   Colon, Susan E ^b  

^a UNIVERSITY OF MISSOURI   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033409879     PISSN: 00909882     EISSN: None     Source Type: Journal    
DOI: 10.1080/00909889909365535     Document Type: Article

References (49)

1. Andrucci, G. L., Archer, R. P., Pancoast, D. L., & Gordon, R. A. (1989). The relationship of MMPI and sensation seeking scales to adolescent drug use. Journal of Personality Assessment, 53, 253-266.
2. Atkin, C. K., & Friemuth, V. (1989). Formative evaluation research in campaign design. In R. E. Rice & C. K. Atkin (Eds.), Public communication campaigns (pp. 131-150). Newbury Park, CA: Sage.
3. Backer, T. E. (1990). Comparative synthesis of mass media health behavior campaigns. Knowledge: Creation, Diffusion, Utilization, 11, 315-329.
4. Bardo, M. T., & Mueller, C. W. (1991). Sensation seeking and drug abuse prevention from a biological perspective. In L. Donohew, H. E. Sypher, & W. J. Bukoski (Eds.), Persuasive communication and drug abuse prevention (pp. 195-207). Hillsdale, NJ: Lawrence Erlbaum.
5. Bardo, M. T., Donohew, R. L., & Harrington, N. G. (1996). Psychobiology of novelty seeking and drug seeking behavior. Behavioural Brain Research, 77, 23-43.
6. Bardo, M. T., Neiswander, J. L., & Pierce, R. C. (1989). Novelty-induced place preference behavior in rats: Effects of opiate and dopaminergic drugs. Pharmacology, Biochemistry, and Behavior, 32, 683-689.
7. Berlyne, D. E. (1971). Aesthetics andpsychophysiology. New York: Appleton-Century-Crofts.
8. Black, G. S. (1991). Changing attitudes toward drug use: The effects of advertising. In L. Donohew, H. E. Sypher, & W. J. Bukoski (Eds.), Persuasive communication and drug abuse prevention (pp. 157-191). Hillsdale, NJ: Lawrence Erlbaum.
9. rd ed.) San Francisco: Holden-Day.
10. Brown, J. D., & Einsiedel, E. F. (1990). Public health campaigns: Mass media strategies. In E. B. Ray & R. L. Donohew (Eds.), Communication and health: Systems and applications. Hillsdale, NJ: Lawrence Erlbaum.
11. Donohew, L. (1988). Effects of drug abuse message styles: Final report. (Grant No. DA03462). Rockville, MD: National Institute on Drug Abuse.
12. Donohew, L. (1990). Public health campaigns: Individual message strategies and a model. In E. B. Ray & L. Donohew (Eds.), Communication and health: systems and applications (pp ). Hillsdale, NJ: Lawrence Erlbaum.
13. Donohew, L., Lorch, E., & Palmgreen, P. (1991). Sensation seeking and targeting of televised anti-drug PSAs. In L. Donohew, H. E. Sypher, & W. J. Bukoski (Eds.), Persuasive communication and drug abuse prevention (pp. 209-226). Hillsdale, NJ: Lawrence Erlbaum.
14. Donohew, L., Lorch, E., & Palmgreen, P. (1998). Applications of a theoretic model of information exposure to health interventions. Health Communication Research, 24(3), 454-468.
15. Donohew, L., Palmgreen, P., & Duncan, J. (1980). An activation model of information exposure. Communication Monographs, 47, 295-303.
16. Donohew, L., Palmgreen, P., & Lorch, E. P. (1994). Attention, need for sensation, and health communication campaigns. American Behavioral Scientists, 38(2), 310-322.
17. Donohew, L., Helm, D., Lawrence, P., & Shatzer, M. (1988). Sensation seeking and targeting of televised anti-drug PSAs. In L. Donohew, H. E. Sypher, & W. Bukoski (Eds.), Persuasive communication and drug abuse prevention (pp. 209-226). Clifton, NJ: Humana Press.
18. Everett, M. W., & Palmgreen, P. (1995). Influences of sensation seeking, message sensation value, and program context on effectiveness of anticocaine public service announcements. Health Communication, 7(3), 225-248.
19. Erickson, A. C., McKenna, J. W., & Romano, R. M. (1990). Past lessons and new uses of the mass media in reducing tobacco consumption. Public Health Reports, 105, 239-244.
20. Flay, B. R., & Burton, D. (1990). Effective mass communication strategies for health campaigns. In C. Atkin & L. Wallack (Eds.), Mass communication and public health: Complexities and conflicts (pp. 129-146). Newbury Park, CA: Sage.
21. Flay, B. R., & Sobel, J. L. (1983). The role of mass media in preventing adolescent substance abuse. NIDA Research Monograph 47. In T. J. Glynn, C. G. Leukefeld, & J. P. Ludford (Eds.), Preventing adolescent drug abuse: Intervention strategies (pp. 5-35). Rockville, MD: National Institute on Drug Abuse.
22. Flora, J. A., Maccoby, N., & Farquhar, J. W. (1989). Communication campaigns to prevent cardiovascular disease: The Stanford community studies. In R. E. Rice & C. K. Atkin (Eds.) Public communication campaigns (pp. 233-252). Newbury Park, CA: Sage.
23. Fulker, D. W., Eysenck, H. J., & Zuckerman, M. (1980). A genetic and environmental analysis of sensation seeking. Journal of Research on Personality, 14, 261-281.
24. Hoyle, R. H., & Stephenson, M. T. (1996, May). Brief measure of sensation seeking for adolescents. Paper presented to the Midwestern Psychological Association, Chicago, Illinois.
25. Hoyle, R. H., Stephenson, M. T., Palmgreen, P., Lorch, E. P., & Donohew, R. L. (1997). Brief measure of sensation seeking for research on adolescents. Unpublished manuscipt. Department of Communication, University of Kentucky, Lexington, KY.
26. Huba, G. J., Newcomb, M. D., & Bentler, P. M. (1981). Comparisons of canonical correlation and interbattery factor analysis on sensation seeking and drug use domains. Applied Psychological Measurement, 5, 291-306.
27. Johnston, L. D., Bachman, J. G., & O'Malley, P. M. (1994). Monitoring the future: A continuing study of the lifestyles and values of youth. Ann Arbor, MI: Consortium for Political and Social Research.
28. Klein, J. D., Brown, J. D., Walsh-Childers, K., Oliveri, J., Porter, C., & Dykers, C. (1993). Adolescents' risky behavior and mass media use. Pediatrics, 92(1), 24-31.
29. Lorch, E. P., Palmgreen, P., Donohew, L., Helm, D., Baer, S. A., & D'Silva, M. U. (1994). Program context, sensation seeking, and attention to televised anti-drug public service announcements. Human Communication Research, 20(3), 390-412.
30. McDivitt, J. A., Zimicki, S., & Hornik, R. C. (1997). Explaining the impact of a communication campaign to change vaccination knowledge and coverage in the Phillipines. Health Communication, 9, 95-118.
31. Netter, P., Hennig, J., & Roed, I. S. (1996). Serotonin and dopamine as mediators of sensation seeking behavior. Neuropsychobiology, 34, 155-165.
32. Newcomb, M. D., Maddahian, E., & Bentler, P. M. (1986). Risk factors for drug use among adolescents: Concurrent and longitudinal analyses. American Journal of Public Health, 76, 525-531.
33. Nowak, G. J., & Siska, M. J. (1995). Using research to inform campaign development and message design: Examples from the American Responds to AIDS campaign. In E. Maibach & R. L. Parrott (Eds.), Designing health messages (pp. 169-185). Newbury Park, CA: Sage.
34. Palmgreen, P., & Donohew, L. (in press). Effective mass media strategies for drug abuse prevention campaigns. In W. J. Bukoski & Z. Sloboda (Eds.), Handbook of drug abuse prevention: Theory, science, and practice. New York: Plenum Publications.
35. Palmgreen, P., Donohew, L., Lorch, E. P., Rogus, M., Helm, D., & Grant, N. (1991). Sensation seeking, message sensation value, and drug use as mediators of PSA effectiveness. Health Communication, 3, 217-227.
36. Palmgreen, P., Lorch, E. P., Donohew, L., Harrington, N. G., D'Silva, M., & Helm, D. (1995). Reaching at-risk populations in a mass media drug abuse prevention campaign: Sensation seeking as a targeting variable. Drugs and Society, 8(3-4), 29-45.
37. Perloff, R. M. (1993). The dynamics of persuasion. Mahwah, NJ: Lawrence Erlbaum.
38. Rogers, E. M., & Storey, J. D. (1987). Communication campaigns. In C. R. Berger & S. H. Chaffee (Eds.) Handbook of communication science (pp. 817-846). Beverly Hills, CA: Sage.
39. Stacy, A. W., Newcomb, M. D., & Bentler, P. M. (1993). Cognitive motivations and sensation seeking as long-term predictors of drinking problems. Journal of Social and Clinical Psychology, 12, 1-24.
40. Stephenson, M. T. (1999). Using formative research to conceptualize and develop a marketing plan for student health services. Journal of American College Health, 47(5), 237-239.
41. Sussman, S., Stacy, A. W., Dent, C. W., Simon, T. R., & Johnson, C. (1996). Marijuana use: Current issues and new research directions. Journal of Drug Issues, 26(4), 695-720.
42. Swan, N. (1998). Drug abuse cost to society set at $97.7 billion, continuing steady increase since 1975. NIDA Notes, 13(4), p. 1.
43. Teichman, M., Barnea, Z., & Rahav, G. (1989). Sensation seeking, state and trait anxiety and depressive mood in adolescent substance users. International Journal of Addictions, 24, 87-99.
44. Wartella, E., & Middlestadt, S. (1991). The evolution of models of mass communication and persuasion. Health Communication, 3, 205-215.
45. Zastowny, T. R., Adams, E. H., Black, G. S., Lawton, K. B., & Wilder, A. L. (1993). Sociodemographic and attitudinal correlates of alcohol and other drug use among children and adolescents: Analysis of a large-scale attitude tracking study. Journal of Psychoactive Drugs 25(3), 223-237.
46. Zuckerman, M. (1979). Sensation seeking: Beyond the optimal level of arousal. Hillsdale, NJ: Lawrence Erlbaum.
47. Zuckerman, M. (1988). Behavior and biology: Research on sensation seeking and reactions to the media. In L. Donohew, H. E. Sypher, & E. T. Higgins (Eds.), Communication, social cognition, and affect (pp. 173-194). Hillsdale, NJ: Lawrence Erlbaum.
48. Zuckerman, M. (1990). The psychobiology of sensation seeking. Journal of Personality, 58, 313-345.
49. Zuckerman, M. (1994). Behavioral expressions and biosocial bases of sensation seeking. New York: Cambridge University Press.