The price of laughter: Differences between hispanic groups’ responses to the use of humor in financial services advertising

Family and Consumer Sciences Research Journal

Volumn 37, Issue 1, 2008, Pages 39-51

  Villegas, Jorge ^a   Shah, Aarambh ^b  

^a UNIVERSITY OF FLORIDA   (United States)

^b Morari Specialties Inc   (United States)

Author keywords

Advertising; Attitudes toward money; Hispanic groups; Humor

Indexed keywords

EID: 57749141819     PISSN: 1077727X     EISSN: 15523934     Source Type: Journal    
DOI: 10.1177/1077727X08322780     Document Type: Article

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