Context-induced and ad-induced affect: Individual differences as moderators

Psychology and Marketing

Volumn 23, Issue 9, 2006, Pages 757-782

  Chang, Chingching ^a  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

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EID: 33748877631     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20128     Document Type: Article

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