Understanding program-induced mood effects: Decoupling arousal from valence

Journal of Advertising

Volumn 31, Issue 4, 2002, Pages 15-26

  Shapiro, Stewart ^a   MacInnis, Deborah J ^b   Park, C Whan ^b  

^a UNIVERSITY OF DELAWARE   (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038891517     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2002.10673682     Document Type: Article

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