Effects of advertising likeability: A 10-year perspective

Journal of Advertising Research

Volumn 46, Issue 1, 2006, Pages 73-83

  Smit, Edith G ^a   Van Meurs, Lex ^b   Neijens, Peter C ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

^b Intomart GfK ^*  (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33845303191     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849906060089     Document Type: Review

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