The influence of humor strength and humor-message relatedness on Ad memorability: A dual process model

Journal of Advertising

Volumn 36, Issue 1, 2007, Pages 55-67

  Cline, Thomas W ^a   Kellaris, James J ^b  

^a SAINT VINCENT COLLEGE   (United States)

^b UNIVERSITY OF CINCINNATI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34047101393     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367360104     Document Type: Article

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