The effect of humor in advertising: An individual-difference perspective

Psychology and Marketing

Volumn 13, Issue 6, 1996, Pages 531-545

  Zhang, Yong ^a  

^a HOFSTRA UNIVERSITY   (United States)

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EID: 0030305213     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(sici)1520-6793(199609)13:6<531::aid-mar1>3.0.co;2-9     Document Type: Article

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