Context effects of radio programming on cognitive processing of embedded advertisements

Applied Cognitive Psychology

Volumn 10, Issue 6, 1996, Pages 473-486

  Norris, Claire E ^a   Colman, Andrew M ^b  

^a DE MONTFORT UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF LEICESTER   (United Kingdom)

Author keywords

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EID: 0040783566     PISSN: 08884080     EISSN: None     Source Type: Journal    
DOI: 10.1002/(sici)1099-0720(199612)10:6<473::aid-acp390>3.0.co;2-#     Document Type: Article

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