The effects of sexual appeals on physiological, cognitive, emotional, and attitudinal responses for product and alcohol billboard advertising

Sex in Advertising: Perspectives on the Erotic Appeal

Volumn , Issue , 2014, Pages 107-132

  Lang, Annie ^a   Wise, Kevin ^b   Lee, Seungwhan ^a   Cai, Xiaomei ^c  

^a INDIANA UNIVERSITY   (United States)

^b STANFORD UNIVERSITY   (United States)

^c UNIVERSITY OF DELAWARE   (United States)

Author keywords

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EID: 85069564784     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410607065-13     Document Type: Chapter

References (41)

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