Commercial effectiveness in the context of tv programs: Program induced activation and mood;Werbewirkung im umfeld von fernsehprogrammen: Programmvermittelte aktivierung und stimmung

Zeitschrift fur Sozialpsychologie

Volumn 29, Issue 2, 1998, Pages 175-193

  Mattenklott, Axel ^a  

^a JOHANNES GUTENBERG UNIVERSITY   (Germany)

Author keywords

Activation; Commercials; Mood; Program context

Indexed keywords

EID: 0032382183     PISSN: 00443514     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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