“Stay tuned—We will be back right after these messages”: Need to evaluate moderates the transfer of irritation in advertising

Journal of Advertising

Volumn 30, Issue 3, 2001, Pages 15-25

  Fennis, Bob M ^a   Bakker, Arnold B ^b  

^a VU UNIVERSITY AMSTERDAM   (Netherlands)

^b UTRECHT UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040968886     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2001.10673642     Document Type: Article

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