Salespeople as information gatherers: Associated success factors

Industrial Marketing Management

Volumn 36, Issue 5, 2007, Pages 565-574

  Liu, Sandra S ^a   Comer, Lucette B ^a  

^a PURDUE UNIVERSITY   (United States)

Author keywords

Customer relationship management (CRM); Customer centric marketing (CCM); Information retrieval; Sales management; Supervision of salespeople; Training of salespeople

Indexed keywords

EID: 34248177860     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.02.006     Document Type: Article

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