A chronology of organization-stakeholder relationships with recommendations concerning practitioner adoption of the relational perspective

Journal of Promotion Management

Volumn 14, Issue 3-4, 2009, Pages 243-262

  Ledingham, John A ^a  

^a CAPITAL UNIVERSITY   (United States)

Author keywords

Chronology; Organizational communication; Practitioners; Public relations; Relationship management; Stakeholders

Indexed keywords

EID: 70749088689     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1080/10496490802637846     Document Type: Article

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