Linking worldview, relationship attitudes, and behavioral outcomes: Implications for the study and practice of public relations

Journal of Promotion Management

Volumn 14, Issue 3-4, 2009, Pages 139-151

  Bruning, Stephen D ^a   Lambe, Kathryn E ^a  

^a CAPITAL UNIVERSITY   (United States)

Author keywords

Organization public relationships; Public relations; Relationship management; Worldview

Indexed keywords

EID: 70749141178     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1080/10496490802620313     Document Type: Article

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