Measuring public relationships among students and administrators at the University of Florida

Journal of Communication Management

Volumn 6, Issue 3, 2002, Pages 227-238

  Hon, Linda ^a   Brunner, Brigitta ^b  

^a UNIVERSITY OF FLORIDA   (United States)

^b UNIVERSITY OF NORTHERN IOWA   (United States)

Author keywords

Communication management; Higher education marketing; Public relations; Relationship management; Relationship marketing

Indexed keywords

EID: 84993077953     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540210807071     Document Type: Article

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