Reliability and validity of organization-public relationship measurement and linkages among relationship indicators in a membership organization

Journalism and Mass Communication Quarterly

Volumn 84, Issue 3, 2007, Pages 419-438

  Ki, Eyun Jung ^a   Hon, Linda Childers ^b  

^a UNIVERSITY OF ALABAMA   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

FACTOR ANALYSIS; ORGANIZATIONAL CHANGE; PERCEPTION;

EID: 38749105854     PISSN: 10776990     EISSN: None     Source Type: Journal    
DOI: 10.1177/107769900708400302     Document Type: Article

References (157)

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135. This study uses the demographic data from the U.S. Department of Agriculture-State Agricultural Statistics Service because demographic information about the member population of State Farm Bureau is not available. There may be some differences between demographic information from the USDA and the member population. However, the demographic information used here is the most similar available to that of the population of State Farm Bureau members.
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