Cross-Cultural public relations: A review of existing models with suggestions for a post-industrial public relations Pyramid

Journal of Promotion Management

Volumn 14, Issue 3-4, 2009, Pages 225-241

  Ledingham, John A ^a  

^a CAPITAL UNIVERSITY   (United States)

Author keywords

Cross cultural; Ledingham Post Industrial Public Relations Pyramid; Management; Models; Public relations; Relationship mangement; Theory

Indexed keywords

EID: 70749148193     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1080/10496490802637853     Document Type: Article

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