Managing community relationships to maximize mutual benefit: Doing well by doing good

Handbook of Public Relations

Volumn , Issue , 2004, Pages 527-534

  Ledingham, John A ^a   Bruning, Stephen D ^a  

^a CAPITAL UNIVERSITY   (United States)

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EID: 33750256849     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781452220727.n45     Document Type: Chapter

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