메뉴 건너뛰기




Volumn 29, Issue 3, 2003, Pages 309-319

Expanding the organization-public relationship scale: Exploring the role that structural and personal commitment play in organization-public relationships

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0141643300     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0363-8111(03)00042-0     Document Type: Article
Times cited : (72)

References (28)
  • 1
    • 85066203036 scopus 로고    scopus 로고
    • OPRA: A cross-cultural, multiple-item scale for measuring organization-public relationships
    • Huang Y.-H. OPRA: a cross-cultural, multiple-item scale for measuring organization-public relationships Journal of Public Relations Research 13 2001a 61
    • (2001) Journal of Public Relations Research , vol.13 , pp. 61
    • Huang, Y.-H.1
  • 2
    • 85066177956 scopus 로고    scopus 로고
    • Values of public relations: Effects on organization-public relationships mediating conflict resolution
    • Huang Y.-H. Values of public relations: effects on organization-public relationships mediating conflict resolution Journal of Public Relations Research 13 2001b 270
    • (2001) Journal of Public Relations Research , vol.13 , pp. 270
    • Huang, Y.-H.1
  • 3
    • 0012128923 scopus 로고    scopus 로고
    • In search of best practices: Learning best practices from experience and research
    • Robert L. Heath (Ed.), Sage, Thousand Oaks, CA
    • R.L. Heath, In search of best practices: learning best practices from experience and research, in: Robert L. Heath (Ed.), Handbook of Public Relations, Sage, Thousand Oaks, CA, 2001, p. 443.
    • (2001) Handbook of Public Relations , pp. 443
    • Heath, R.L.1
  • 4
    • 84951284164 scopus 로고    scopus 로고
    • Interpersonal communication and public relations
    • Robert L. Heath (Ed.), Sage, Thousand Oaks, CA
    • W.T. Coombs, Interpersonal communication and public relations, in: Robert L. Heath (Ed.), Handbook of Public Relations, Sage, Thousand Oaks, CA, 2001, pp. 105-114.
    • (2001) Handbook of Public Relations , pp. 105-114
    • Coombs, W.T.1
  • 5
    • 0141854260 scopus 로고
    • Building theory in public relations: Interorganizational relationships
    • Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Gainesville, FL, August
    • M.A. Ferguson, Building theory in public relations: interorganizational relationships, Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Gainesville, FL, August, 1984.
    • (1984)
    • Ferguson, M.A.1
  • 8
    • 0009280511 scopus 로고
    • From symbolic to behavioral relationships
    • Grunig J.E. From symbolic to behavioral relationships Public Relations Review 19 1993 136
    • (1993) Public Relations Review , vol.19 , pp. 136
    • Grunig, J.E.1
  • 9
    • 0000497273 scopus 로고    scopus 로고
    • Examining the role that personal, professional, and community relationships play in respondent relationship recognition and intended behavior
    • Bruning S.D. Examining the role that personal, professional, and community relationships play in respondent relationship recognition and intended behavior Communication Quarterly 48 2000 437-448
    • (2000) Communication Quarterly , vol.48 , pp. 437-448
    • Bruning, S.D.1
  • 11
    • 0141630747 scopus 로고    scopus 로고
    • op. cit
    • Y.-H. Huang, op. cit., 2001a, pp. 65-70.
    • (2001) , pp. 65-70
    • Huang, Y.-H.1
  • 12
    • 0141854262 scopus 로고    scopus 로고
    • op. cit
    • Y.-H. Huang, op. cit., 2001b, p. 286.
    • (2001) , pp. 286
    • Huang, Y.-H.1
  • 13
    • 0033147864 scopus 로고    scopus 로고
    • Relationships between organizations and publics: Development of a multi-dimensional organization-public relationship scale
    • Bruning S.D. Ledingham J.A. Relationships between organizations and publics: development of a multi-dimensional organization-public relationship scale Public Relations Review 25 1999 157-170
    • (1999) Public Relations Review , vol.25 , pp. 157-170
    • Bruning, S.D.1    Ledingham, J.A.2
  • 14
    • 0008681243 scopus 로고    scopus 로고
    • Perceptions of relationships and evaluations of satisfaction: An exploration of interaction
    • Bruning S.D. Ledingham J.A. Perceptions of relationships and evaluations of satisfaction: an exploration of interaction Public Relations Review 261 2000 85-95
    • (2000) Public Relations Review , vol.26 , Issue.1 , pp. 85-95
    • Bruning, S.D.1    Ledingham, J.A.2
  • 15
    • 85068269980 scopus 로고    scopus 로고
    • The role of relationships in public relations: Examining the influence of relational attitudes on behavioral intent
    • Bruning S.D. Ralston M. The role of relationships in public relations: examining the influence of relational attitudes on behavioral intent Communication Research Reports 17 2000 426-435
    • (2000) Communication Research Reports , vol.17 , pp. 426-435
    • Bruning, S.D.1    Ralston, M.2
  • 16
    • 85007815881 scopus 로고    scopus 로고
    • Using a relational approach to retaining students and building mutually beneficial student-university relationships
    • Bruning S.D. Ralston M. Using a relational approach to retaining students and building mutually beneficial student-university relationships Southern Communication Journal 66 2001 337-345
    • (2001) Southern Communication Journal , vol.66 , pp. 337-345
    • Bruning, S.D.1    Ralston, M.2
  • 17
    • 0141519614 scopus 로고    scopus 로고
    • Government-community relationships: Extending the relational theory of public relations
    • Ledingham J.A. Government-community relationships: extending the relational theory of public relations Public Relations Review 27 2001 285-295
    • (2001) Public Relations Review , vol.27 , pp. 285-295
    • Ledingham, J.A.1
  • 18
    • 0036204240 scopus 로고    scopus 로고
    • Relationship building as a retention strategy: Linking relationship attitudes and satisfaction evaluations to behavioral outcomes
    • Bruning S.D. Relationship building as a retention strategy: linking relationship attitudes and satisfaction evaluations to behavioral outcomes Public Relations Review 28 2002 39-48
    • (2002) Public Relations Review , vol.28 , pp. 39-48
    • Bruning, S.D.1
  • 19
    • 0141630745 scopus 로고    scopus 로고
    • Relationship-building and behavioral outcomes: Exploring the connection between relationship attitudes and key constituent behavior
    • S.D. Bruning, K. Lambe, Relationship-building and behavioral outcomes: exploring the connection between relationship attitudes and key constituent behavior, Communication Research Reports 19, pp. 327-337.
    • Communication Research Reports , vol.19 , pp. 327-337
    • Bruning, S.D.1    Lambe, K.2
  • 20
    • 0003077370 scopus 로고    scopus 로고
    • Personal, moral, and structural commitment to relationships: Experiences of choice and constraint
    • Jeffrey M. Adams, Warren H. Jones (Eds.), Kluwer Academic/Plenum Publishers, New York
    • M.P. Johnson, Personal, moral, and structural commitment to relationships: experiences of choice and constraint, in: Jeffrey M. Adams, Warren H. Jones (Eds.), Handbook of Interpersonal Commitment and Relationship Stability, Kluwer Academic/Plenum Publishers, New York, 1999, p. 74.
    • (1999) Handbook of Interpersonal Commitment and Relationship Stability , pp. 74
    • Johnson, M.P.1
  • 23
    • 0141742626 scopus 로고    scopus 로고
    • Ibid
    • I b i d.
  • 26
    • 0141519614 scopus 로고    scopus 로고
    • Government-community relationships: Extending the relational theory of public relations
    • Ledingham J.A. Government-community relationships: extending the relational theory of public relations Public Relations Review 27 2001 292
    • (2001) Public Relations Review , vol.27 , pp. 292
    • Ledingham, J.A.1
  • 27
    • 0141854261 scopus 로고    scopus 로고
    • op. cit
    • M.P. Johnson, op. cit., 1999, p. 74.
    • (1999) , pp. 74
    • Johnson, M.P.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.