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Volumn 32, Issue 3, 2006, Pages 276-281

Relationships as organizational resources: Examining public relations impact through its connection with organizational strategies

Author keywords

Organizational resources; Relationships; Resource based view; Strategy implementation; Value of public relations

Indexed keywords


EID: 33747367550     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2006.05.007     Document Type: Article
Times cited : (19)

References (19)
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    • Carpenter, M.A.1    Sanders, W.G.2    Gregersen, H.B.3
  • 3
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    • The relational view: Cooperative strategy and sources of interorganizational competitive advantage
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  • 7
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    • Shifting foundations: Public relations as relationship building
    • Heath R.L. (Ed), Sage, Thousand Oaks, CA
    • Heath R.L. Shifting foundations: Public relations as relationship building. In: Heath R.L. (Ed). Handbook of public relations (2001), Sage, Thousand Oaks, CA 1-10
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    • Heath, R.L.1
  • 8
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    • Hillman A.J., and Keim G.D. Shareholder value, stakeholder management, and social issues: What's the bottom line?. Strategic Management Journal 22 (2001) 125-139
    • (2001) Strategic Management Journal , vol.22 , pp. 125-139
    • Hillman, A.J.1    Keim, G.D.2
  • 10
    • 85066204597 scopus 로고    scopus 로고
    • Exploring types of organization-public relationships and their implications for relationship management in public relations
    • Hung C.J.F. Exploring types of organization-public relationships and their implications for relationship management in public relations. Journal of Public Relations Research 17 (2005) 393-426
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    • Hung, C.J.F.1
  • 11
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    • A framework for implementation
    • Hussey D.E. (Ed), John Wiley & Sons, Chichester, England
    • Hussey D.E. A framework for implementation. In: Hussey D.E. (Ed). The implementation challenge (1996), John Wiley & Sons, Chichester, England 1-14
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    • Hussey, D.E.1
  • 14
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    • Social capital, intellectual capital, and the organizational advantage
    • Nahapiet J., and Ghoshal S. Social capital, intellectual capital, and the organizational advantage. Academy of Management Review 23 (1998) 242-266
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  • 16
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    • A resource-based view of the firm
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  • 19
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    • An examination of possible obstacles to management acceptance of public relations' contribution to decision making, planning and organization functioning
    • White J., and Vercic D. An examination of possible obstacles to management acceptance of public relations' contribution to decision making, planning and organization functioning. Journal of Communication Management 6 (2001) 194-200
    • (2001) Journal of Communication Management , vol.6 , pp. 194-200
    • White, J.1    Vercic, D.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.