메뉴 건너뛰기




Volumn 78, Issue 4, 2001, Pages 799-815

Searching for the organization-public relationship: A valid and reliable instrument

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0035648723     PISSN: 10776990     EISSN: None     Source Type: Journal    
DOI: 10.1177/107769900107800412     Document Type: Article
Times cited : (60)

References (75)
  • 2
    • 0009276287 scopus 로고
    • Building theory in public relations: Interorganizational relationships
    • Mary A. Ferguson, "Building Theory in Public Relations: Interorganizational Relationships" (paper presented at the annual meeting of AEJMC, Gainesville, FL, August 1984).
    • (1984) Annual Meeting of AEJMC, Gainesville, Fl, August
    • Ferguson, M.A.1
  • 3
    • 0000062342 scopus 로고    scopus 로고
    • Organizational-public relationships and consumer satisfaction: The role of relationships in the satisfaction mix
    • Stephen D. Bruning and John A. Ledingham, "Organizational-Public Relationships and Consumer Satisfaction: The Role of Relationships in the Satisfaction Mix," Communication Research Reports 15 (1998): 199-209.
    • (1998) Communication Research Reports , vol.15 , pp. 199-209
    • Bruning, S.D.1    Ledingham, J.A.2
  • 4
    • 85037399488 scopus 로고    scopus 로고
    • Public relations strategies and organization-public relationships: A path analysis
    • Baltimore, MD
    • Y. Huang, "Public Relations Strategies and Organization-Public Relationships: A path analysis" (paper presented at the annual meeting of AEJMC, Baltimore, MD).
    • Annual Meeting of AEJMC
    • Huang, Y.1
  • 5
    • 0002464922 scopus 로고    scopus 로고
    • Toward a concept and theory of organization-public relationships
    • Glen M. Broom, Shawna Casey, and James Ritchey, "Toward a Concept and Theory of Organization-Public Relationships," Journal of Public Relations Research 9 (1997): 83-98.
    • (1997) Journal of Public Relations Research , vol.9 , pp. 83-98
    • Broom, G.M.1    Casey, S.2    Ritchey, J.3
  • 7
    • 38249001255 scopus 로고
    • Reconsidering public relations models
    • Greg Leichty and Jeff Springston, "Reconsidering Public Relations Models," Public Relations Review 19 (1993): 327-39.
    • (1993) Public Relations Review , vol.19 , pp. 327-339
    • Leichty, G.1    Springston, J.2
  • 8
    • 85068061690 scopus 로고
    • Symmetrical presuppositions as a framework for public relations theory
    • ed. C. Botan and V. Hazleton (Hillsdale, NJ: Lawrence Erlbaum Associates)
    • James E. Grunig, "Symmetrical Presuppositions as a Framework for Public Relations Theory," in Public Relations Theory, ed. C. Botan and V. Hazleton (Hillsdale, NJ: Lawrence Erlbaum Associates, 1989), 17-44.
    • (1989) Public Relations Theory , pp. 17-44
    • Grunig, J.E.1
  • 9
    • 85068659991 scopus 로고    scopus 로고
    • Models of public relations and communications
    • ed. J. Grunig (Hillsdale, NJ: Lawrence Erlbaum Associates)
    • James E. Grunig and Larissa A. Grunig, "Models of Public Relations and Communications," in Excellence in Public Relations and Communication Management, ed. J. Grunig (Hillsdale, NJ: Lawrence Erlbaum Associates, 1992), 285-326; Kathleen S. Kelly, "Utilizing Public Relations Theory to Conceptualize and Test Models of Fund Raising," Journalism & Mass Communication Quarterly 72 (spring 1995): 106-127; Martha. M. Lauzen, "Toward a Model of Environmental Scanning," Journal of Public Relations Research 7 (1995): 187-203; Leichty and Springston, "Reconsidering."
    • (1992) Excellence in Public Relations and Communication Management , pp. 285-326
    • Grunig, J.E.1    Grunig, L.A.2
  • 10
    • 84972685287 scopus 로고
    • Utilizing public relations theory to conceptualize and test models of fund raising
    • James E. Grunig and Larissa A. Grunig, "Models of Public Relations and Communications," in Excellence in Public Relations and Communication Management, ed. J. Grunig (Hillsdale, NJ: Lawrence Erlbaum Associates, 1992), 285-326; Kathleen S. Kelly, "Utilizing Public Relations Theory to Conceptualize and Test Models of Fund Raising," Journalism & Mass Communication Quarterly 72 (spring 1995): 106-127; Martha. M. Lauzen, "Toward a Model of Environmental Scanning," Journal of Public Relations Research 7 (1995): 187-203; Leichty and Springston, "Reconsidering."
    • (1995) Journalism & Mass Communication Quarterly , vol.72 , Issue.SPRING , pp. 106-127
    • Kelly, K.S.1
  • 11
    • 0007213303 scopus 로고
    • Toward a model of environmental scanning
    • James E. Grunig and Larissa A. Grunig, "Models of Public Relations and Communications," in Excellence in Public Relations and Communication Management, ed. J. Grunig (Hillsdale, NJ: Lawrence Erlbaum Associates, 1992), 285-326; Kathleen S. Kelly, "Utilizing Public Relations Theory to Conceptualize and Test Models of Fund Raising," Journalism & Mass Communication Quarterly 72 (spring 1995): 106-127; Martha. M. Lauzen, "Toward a Model of Environmental Scanning," Journal of Public Relations Research 7 (1995): 187-203; Leichty and Springston, "Reconsidering."
    • (1995) Journal of Public Relations Research , vol.7 , pp. 187-203
    • Lauzen, M.M.1
  • 12
    • 85068659991 scopus 로고    scopus 로고
    • James E. Grunig and Larissa A. Grunig, "Models of Public Relations and Communications," in Excellence in Public Relations and Communication Management, ed. J. Grunig (Hillsdale, NJ: Lawrence Erlbaum Associates, 1992), 285-326; Kathleen S. Kelly, "Utilizing Public Relations Theory to Conceptualize and Test Models of Fund Raising," Journalism & Mass Communication Quarterly 72 (spring 1995): 106-127; Martha. M. Lauzen, "Toward a Model of Environmental Scanning," Journal of Public Relations Research 7 (1995): 187-203; Leichty and Springston, "Reconsidering."
    • Reconsidering
    • Leichty1    Springston2
  • 14
    • 0007287193 scopus 로고
    • Coorientation measurement of public issues
    • Glen. M. Broom, "Coorientation Measurement of Public Issues," Public Relations Review 3 (1977): 110-19.
    • (1977) Public Relations Review , vol.3 , pp. 110-119
    • Broom, G.M.1
  • 15
    • 0002751146 scopus 로고
    • Relational dimensions of interpersonal dynamics,v
    • ed. M. E. Roloff and G. R. Miller (Newbury, CA: Sage)
    • Frank E. Millar and L. Edna Rogers, " Relational Dimensions of Interpersonal Dynamics,v in Interpersonal Process: New Directions in Communication Research, ed. M. E. Roloff and G. R. Miller (Newbury, CA: Sage, 1987), 117-39.
    • (1987) Interpersonal Process: New Directions in Communication Research , pp. 117-139
    • Millar, F.E.1    Rogers, L.E.2
  • 19
    • 0002495485 scopus 로고
    • Dialectical contradictions in relationship development
    • Leslie A. Baxter, "Dialectical Contradictions in Relationship Development," Journal of Social and Personal Relationship 7 (1990): 69-88.
    • (1990) Journal of Social and Personal Relationship , vol.7 , pp. 69-88
    • Baxter, L.A.1
  • 20
    • 0000433861 scopus 로고
    • Uncertainty and information exchange in developing relationships
    • ed. S. W. Duck (New York: Wiley)
    • Charles R. Berger, "Uncertainty and Information Exchange in Developing Relationships," in Handbook of Personal Relationships, ed. S. W. Duck (New York: Wiley, 1988), 239-55.
    • (1988) Handbook of Personal Relationships , pp. 239-255
    • Berger, C.R.1
  • 21
    • 0007331518 scopus 로고    scopus 로고
    • An interpersonal primer with implications for public relations
    • ed. J. A. Ledingham and S. D. Bruning (Hillsdale, NJ: Lawrence Erlbaum Associates)
    • T. Dean Thomilson, "An Interpersonal Primer with Implications for Public Relations," in Public Relations as Relationship Management: A Relational Approach to Public Relations, ed. J. A. Ledingham and S. D. Bruning (Hillsdale, NJ: Lawrence Erlbaum Associates, 2000), 177-203.
    • (2000) Public Relations As Relationship Management: A Relational Approach to Public Relations , pp. 177-203
    • Thomilson, T.D.1
  • 22
    • 0007342857 scopus 로고    scopus 로고
    • Consumers and their brands: Developing relationship theory in consumer research
    • Susan Fournier, "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research 25 (1998): 127-44.
    • (1998) Journal of Consumer Research , vol.25 , pp. 127-144
    • Fournier, S.1
  • 23
    • 75649140386 scopus 로고
    • Validation and measurement of the fundamental themes of relational communication
    • Judee K. Burgoon and Jerod L. Hale, "Validation and Measurement of the Fundamental Themes of Relational Communication," Communication Monographs 54 (1987): 19-41.
    • (1987) Communication Monographs , vol.54 , pp. 19-41
    • Burgoon, J.K.1    Hale, J.L.2
  • 24
    • 0000234354 scopus 로고
    • Relational communication, satisfaction, compliance-gaining strategies, and compliance in communication between physicians and patients
    • Judee K. Burgoon, M. Pfau, R. Parrott, T. Birk, T. Coker, and M. Burgoon, "Relational Communication, Satisfaction, Compliance-Gaining Strategies, and Compliance in Communication between Physicians and Patients," Communication Monographs 54 (1987): 307-324.
    • (1987) Communication Monographs , vol.54 , pp. 307-324
    • Burgoon, J.K.1    Pfau, M.2    Parrott, R.3    Birk, T.4    Coker, T.5    Burgoon, M.6
  • 27
    • 85037383985 scopus 로고    scopus 로고
    • Bruning and Ledingham, "Organizational-Public Relations Relationships"; Ferguson, "Building Theory"; Huang, "Public Relations Strategies."
    • Building Theory
    • Ferguson1
  • 28
    • 85037380041 scopus 로고    scopus 로고
    • Bruning and Ledingham, "Organizational-Public Relations Relationships"; Ferguson, "Building Theory"; Huang, "Public Relations Strategies."
    • Public Relations Strategies
    • Huang1
  • 29
    • 84986356260 scopus 로고
    • A model of the perceived competence of conflict strategies
    • D. J. Canary and B. H. Spitzberg, "A Model of the Perceived Competence of Conflict Strategies," Human Communication Research 15 (1989): 630-49; L. Stafford and D. J. Canary, "Maintenance Strategies and Romantic Relationship Type, Gender and Relational Characteristics," Journal of Social and Personal Relationship 8 (1991): 217-42; D. J. Canary and William R. Cupach, "Relational and Episodic Characteristics Associated with Conflict Tactics," Journal of Social and Personal Relationships 5 (1988): 305-325.
    • (1989) Human Communication Research , vol.15 , pp. 630-649
    • Canary, D.J.1    Spitzberg, B.H.2
  • 30
    • 84970118700 scopus 로고
    • Maintenance strategies and romantic relationship type, gender and relational characteristics
    • D. J. Canary and B. H. Spitzberg, "A Model of the Perceived Competence of Conflict Strategies," Human Communication Research 15 (1989): 630-49; L. Stafford and D. J. Canary, "Maintenance Strategies and Romantic Relationship Type, Gender and Relational Characteristics," Journal of Social and Personal Relationship 8 (1991): 217-42; D. J. Canary and William R. Cupach, "Relational and Episodic Characteristics Associated with Conflict Tactics," Journal of Social and Personal Relationships 5 (1988): 305-325.
    • (1991) Journal of Social and Personal Relationship , vol.8 , pp. 217-242
    • Stafford, L.1    Canary, D.J.2
  • 31
    • 84970199393 scopus 로고
    • Relational and episodic characteristics associated with conflict tactics
    • D. J. Canary and B. H. Spitzberg, "A Model of the Perceived Competence of Conflict Strategies," Human Communication Research 15 (1989): 630-49; L. Stafford and D. J. Canary, "Maintenance Strategies and Romantic Relationship Type, Gender and Relational Characteristics," Journal of Social and Personal Relationship 8 (1991): 217-42; D. J. Canary and William R. Cupach, "Relational and Episodic Characteristics Associated with Conflict Tactics," Journal of Social and Personal Relationships 5 (1988): 305-325.
    • (1988) Journal of Social and Personal Relationships , vol.5 , pp. 305-325
    • Canary, D.J.1    Cupach, W.R.2
  • 33
    • 0001932429 scopus 로고
    • Developing buyer-seller relationships
    • Robert Dwyer, Paul H. Schurr, and Sejo Oh, "Developing Buyer-Seller Relationships," Journal of Marketing 51 (1987): 11-27; Shankar Ganesan, "Determinants of Long-term Orientation in Buyer-Seller Relationship," Journal of Marketing 58 (1994): 1-19.
    • (1987) Journal of Marketing , vol.51 , pp. 11-27
    • Dwyer, R.1    Schurr, P.H.2    Sejo, O.3
  • 34
    • 21744448471 scopus 로고
    • Determinants of long-term orientation in buyer-seller relationship
    • Robert Dwyer, Paul H. Schurr, and Sejo Oh, "Developing Buyer-Seller Relationships," Journal of Marketing 51 (1987): 11-27; Shankar Ganesan, "Determinants of Long-term Orientation in Buyer-Seller Relationship," Journal of Marketing 58 (1994): 1-19.
    • (1994) Journal of Marketing , vol.58 , pp. 1-19
    • Ganesan, S.1
  • 35
    • 0003116555 scopus 로고
    • Performance outcomes of purchasing arrangements in industrial buyer-vendor relationships
    • Thomas G. Noordewier, George John, and John R. Nevin, "Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vendor Relationships," Journal of Marketing 54 (1990): 80-94.
    • (1990) Journal of Marketing , vol.54 , pp. 80-94
    • Noordewier, T.G.1    John, G.2    Nevin, J.R.3
  • 36
    • 21344475322 scopus 로고
    • The commitment-trust theory of relationship marketing
    • Robert M. Morgan and Stephen D. Hunt, "The Commitment-Trust Theory of Relationship Marketing," Journal of Marketing 58 (1994): 20-38.
    • (1994) Journal of Marketing , vol.58 , pp. 20-38
    • Morgan, R.M.1    Hunt, S.D.2
  • 37
    • 0003056894 scopus 로고
    • Relationship quality in services selling: An interpersonal influence perspective
    • Lawrence A. Crosby, Kenneth R. Evans, and Deborah Cowles, "Relationship Quality in Services Selling: An Interpersonal Influence Perspective," Journal of Marketing 54 (1990): 68-81.
    • (1990) Journal of Marketing , vol.54 , pp. 68-81
    • Crosby, L.A.1    Evans, K.R.2    Cowles, D.3
  • 38
    • 21344475299 scopus 로고
    • Organizational citizenship behaviors and sales unit effectiveness
    • Philip M. Posdakoff and Scott B. Mackenzie, "Organizational Citizenship Behaviors and Sales Unit Effectiveness," Journal of Marketing Research 31 (1994): 351-63.
    • (1994) Journal of Marketing Research , vol.31 , pp. 351-363
    • Posdakoff, P.M.1    Mackenzie, S.B.2
  • 40
    • 0007331519 scopus 로고    scopus 로고
    • Organization and key public relationships: Testing the influence of the relationship dimensions in a business to business context
    • ed. J. A. Ledingham and Stephen D. Bruning (Hillsdale, NJ: Lawrence Erlbaum Associates)
    • Stephen D. Bruning and John. A. Ledingham, "Organization and Key Public Relationships: Testing the Influence of the Relationship Dimensions in a Business to Business Context," in Public Relations as Relationship Management: A Relational Approach to Public Relations, ed. J. A. Ledingham and Stephen D. Bruning (Hillsdale, NJ: Lawrence Erlbaum Associates, 2000), 159-73.
    • (2000) Public Relations As Relationship Management: A Relational Approach to Public Relations , pp. 159-173
    • Bruning, S.D.1    Ledingham, J.A.2
  • 42
    • 85037383985 scopus 로고    scopus 로고
    • Ferguson, "Building Theory"; James. E. Grunig and Y. Huang, "From Organizational Effectiveness to Relationship Indicators: Antecedents of Relationships, Public Relations Strategies, and Relationship Outcomes," in Public Relations as Relationship Management: A Relational Approach to Public Relations, ed. J. A. Ledingham and S. D. Bruning (Hillsdale, NJ: Lawrence Erlbaum Associates, 2000), 23-54.
    • Building Theory
    • Ferguson1
  • 43
    • 0001925748 scopus 로고    scopus 로고
    • From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes
    • ed. J. A. Ledingham and S. D. Bruning (Hillsdale, NJ: Lawrence Erlbaum Associates)
    • Ferguson, "Building Theory"; James. E. Grunig and Y. Huang, "From Organizational Effectiveness to Relationship Indicators: Antecedents of Relationships, Public Relations Strategies, and Relationship Outcomes," in Public Relations as Relationship Management: A Relational Approach to Public Relations, ed. J. A. Ledingham and S. D. Bruning (Hillsdale, NJ: Lawrence Erlbaum Associates, 2000), 23-54.
    • (2000) Public Relations As Relationship Management: A Relational Approach to Public Relations , pp. 23-54
    • Grunig, J.E.1    Huang, Y.2
  • 48
    • 85037398615 scopus 로고    scopus 로고
    • Grunig and Huang, "From Organizational"; Huang, "Public Relations Strategies"; Hon and Grunig, "Guidelines for Measuring."
    • From Organizational
    • Grunig1    Huang2
  • 49
    • 85037380041 scopus 로고    scopus 로고
    • Grunig and Huang, "From Organizational"; Huang, "Public Relations Strategies"; Hon and Grunig, "Guidelines for Measuring."
    • Public Relations Strategies
    • Huang1
  • 50
  • 52
    • 85037389582 scopus 로고    scopus 로고
    • Broom, "Coorientation"; Glen M. Broom and David M. Dozier, Using Research in Public Relations: Applications to Program Management (Englewood Cliffs, NJ: Prentice-Hall, 1990).
    • Coorientation
    • Broom1
  • 54
    • 85037389582 scopus 로고    scopus 로고
    • Broom, "Coorientation"; J. E. Bowes and K. R. Stamm, "Evaluating Communication with Public Agencies," Public Relations Review 1 (1975): 23-37; James E. Grunig and K. R. Stamm, "Communication and Coorientation of Collectivities," American Behavioral Scientists 16 (1973): 567-91; J. E. Knodell, "Matching Perceptions of Food Editors, Writers, and Readers," Public Relations Review 2 (1976): 37-56.
    • Coorientation
    • Broom1
  • 55
    • 84965612852 scopus 로고
    • Evaluating communication with public agencies
    • Broom, "Coorientation"; J. E. Bowes and K. R. Stamm, "Evaluating Communication with Public Agencies," Public Relations Review 1 (1975): 23-37; James E. Grunig and K. R. Stamm, "Communication and Coorientation of Collectivities," American Behavioral Scientists 16 (1973): 567-91; J. E. Knodell, "Matching Perceptions of Food Editors, Writers, and Readers," Public Relations Review 2 (1976): 37-56.
    • (1975) Public Relations Review , vol.1 , pp. 23-37
    • Bowes, J.E.1    Stamm, K.R.2
  • 56
    • 0000980768 scopus 로고
    • Communication and coorientation of collectivities
    • Broom, "Coorientation"; J. E. Bowes and K. R. Stamm, "Evaluating Communication with Public Agencies," Public Relations Review 1 (1975): 23-37; James E. Grunig and K. R. Stamm, "Communication and Coorientation of Collectivities," American Behavioral Scientists 16 (1973): 567-91; J. E. Knodell, "Matching Perceptions of Food Editors, Writers, and Readers," Public Relations Review 2 (1976): 37-56.
    • (1973) American Behavioral Scientists , vol.16 , pp. 567-591
    • Grunig, J.E.1    Stamm, K.R.2
  • 57
    • 84987785186 scopus 로고
    • Matching perceptions of food editors, writers, and readers
    • Broom, "Coorientation"; J. E. Bowes and K. R. Stamm, "Evaluating Communication with Public Agencies," Public Relations Review 1 (1975): 23-37; James E. Grunig and K. R. Stamm, "Communication and Coorientation of Collectivities," American Behavioral Scientists 16 (1973): 567-91; J. E. Knodell, "Matching Perceptions of Food Editors, Writers, and Readers," Public Relations Review 2 (1976): 37-56.
    • (1976) Public Relations Review , vol.2 , pp. 37-56
    • Knodell, J.E.1
  • 60
    • 85066289978 scopus 로고
    • Beyond ethical relativism in public relations: Coorientation, rules, and the idea of communication symmetry
    • ed. J. E. Grunig and L.A. Grunig (Hillsdale, NJ: Lawrence Erlbaum Associates)
    • Ron Pearson, "Beyond Ethical Relativism in Public Relations: Coorientation, Rules, and the Idea of Communication Symmetry," in Public Relations Research Annual 1, ed. J. E. Grunig and L.A. Grunig (Hillsdale, NJ: Lawrence Erlbaum Associates, 1989), 67-86.
    • (1989) Public Relations Research Annual , vol.1 , pp. 67-86
    • Pearson, R.1
  • 61
    • 0007336513 scopus 로고    scopus 로고
    • Paradigms, systems theory and public relations
    • ed. J. L'Etang and M. Peiczka (London: International Thomson Business Press)
    • Magda Pieczka, "Paradigms, Systems Theory and Public Relations," in Critical Perspectives in Public Relations, ed. J. L'Etang and M. Peiczka (London: International Thomson Business Press, 1996), 124-56.
    • (1996) Critical Perspectives in Public Relations , pp. 124-156
    • Pieczka, M.1
  • 63
    • 85037386526 scopus 로고    scopus 로고
    • Burgoon and Hale, "Validation"; Bruning and Ledingham, "Organizational-Public Relations Relationships"; Ferguson, "Building Theory"; Hon and Grunig, "Guidelines for Measuring"; Huang, "Public Relations Strategies"; Morgan and Hunt, "The Commitment."
    • Validation
    • Burgoon1    Hale2
  • 64
    • 85037382155 scopus 로고    scopus 로고
    • Burgoon and Hale, "Validation"; Bruning and Ledingham, "Organizational-Public Relations Relationships"; Ferguson, "Building Theory"; Hon and Grunig, "Guidelines for Measuring"; Huang, "Public Relations Strategies"; Morgan and Hunt, "The Commitment."
    • Organizational-public Relations Relationships
    • Bruning1    Ledingham2
  • 65
    • 85037383985 scopus 로고    scopus 로고
    • Burgoon and Hale, "Validation"; Bruning and Ledingham, "Organizational-Public Relations Relationships"; Ferguson, "Building Theory"; Hon and Grunig, "Guidelines for Measuring"; Huang, "Public Relations Strategies"; Morgan and Hunt, "The Commitment."
    • Building Theory
    • Ferguson1
  • 66
    • 0004351306 scopus 로고    scopus 로고
    • Burgoon and Hale, "Validation"; Bruning and Ledingham, "Organizational-Public Relations Relationships"; Ferguson, "Building Theory"; Hon and Grunig, "Guidelines for Measuring"; Huang, "Public Relations Strategies"; Morgan and Hunt, "The Commitment."
    • Guidelines for Measuring
    • Hon1    Grunig2
  • 67
    • 85037380041 scopus 로고    scopus 로고
    • Burgoon and Hale, "Validation"; Bruning and Ledingham, "Organizational-Public Relations Relationships"; Ferguson, "Building Theory"; Hon and Grunig, "Guidelines for Measuring"; Huang, "Public Relations Strategies"; Morgan and Hunt, "The Commitment."
    • Public Relations Strategies
    • Huang1
  • 68
    • 85037393360 scopus 로고    scopus 로고
    • Burgoon and Hale, "Validation"; Bruning and Ledingham, "Organizational-Public Relations Relationships"; Ferguson, "Building Theory"; Hon and Grunig, "Guidelines for Measuring"; Huang, "Public Relations Strategies"; Morgan and Hunt, "The Commitment."
    • The Commitment
    • Morgan1    Hunt2
  • 69
    • 0000521237 scopus 로고
    • Image and substance: From symbolic to behavioral relationship
    • James. E. Grunig, "Image and Substance: From Symbolic to Behavioral Relationship," Public Relations Review 19 (1993): 121-39.
    • (1993) Public Relations Review , vol.19 , pp. 121-139
    • Grunig, J.E.1
  • 72
    • 85037383985 scopus 로고    scopus 로고
    • Bruning and Ledingham, "Organizational-Public Relations Relationships"; Ferguson, "Building Theory."
    • Building Theory
    • Ferguson1
  • 74
    • 85037391687 scopus 로고    scopus 로고
    • note
    • The principle component solution was used to reduce the items and the CFA was adopted to verify the scale's psychometric properties. Thus the orthogonal EFA solution does not result in low correlations between latent variables defined in the CFA. Also variance in each factor exceeds correlations among factors in the CFA.


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.