Building relationships between organizations and publics: Examining the linkage between organization-public relationships, evaluations of satisfaction, and behavioral intent

Communication Studies

Volumn 55, Issue 3, 2004, Pages 435-446

  Bruning, Stephen D ^a   Castle, Janessa D ^b   Schrepfer, Erin ^c  

^a CAPITAL UNIVERSITY   (United States)

^b OHIO STATE UNIVERSITY   (United States)

^c NONE

Author keywords

loyalty; Public Relations; relationship building; relationship management; satisfaction

Indexed keywords

EID: 84921318833     PISSN: 10510974     EISSN: 17451035     Source Type: Journal    
DOI: 10.1080/10510970409388630     Document Type: Article

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