-
1
-
-
0001253862
-
International public relations: Critique and reformulation
-
Botan, C. H. (1992). International public relations: Critique and reformulation.Public Relations Review, 18,149-159.
-
(1992)
Public Relations Review
, vol.18
, pp. 149-159
-
-
Botan, C.H.1
-
2
-
-
1842853256
-
Issues management: A relational approach
-
&, J. A. Ledingham &S. D. Bruning (Eds.), Mahwah, NJ: Lawrence Erlbaum Associates
-
Bridges J. A., &Nelson, R. A. (2000). Issues management: A relational approach. InJ. A. Ledingham &S. D. Bruning (Eds.), Relationship management: A relational approach to the study and practice of public relations(pp. 95-115). Mahwah, NJ: Lawrence Erlbaum Associates.
-
(2000)
Relationship Management: A Relational Approach to the Study and Practice of Public Relations(Pp
, pp. 95-115
-
-
Bridges, J.A.1
Nelson, R.A.2
-
3
-
-
0008707151
-
Concept and theory of organization-public relationships
-
J. A. Ledingham &S. D. Bruning (Eds.), Mahwah, NJ: Lawrence Erlbaum Associates
-
Broom, G. M., Casey, S., &Ritchey, J. (2000). Concept and theory of organization-public relationships. InJ. A. Ledingham &S. D. Bruning (Eds.), Relationship management: A relational approach to the study and practice of public relations(pp. 3-22). Mahwah, NJ: Lawrence Erlbaum Associates.
-
(2000)
In
, pp. 3-22
-
-
Broom, G.M.1
Casey, S.2
Ritchey, J.3
-
5
-
-
85007816234
-
Axioms of relationship management: Applying interpersonal communication principles to the public relations context
-
press-a
-
Bruning, S. D. (in press-a). Axioms of relationship management: Applying interpersonal communication principles to the public relations context.Journal of Promotion Management
-
Journal of Promotion Management
-
-
Bruning, S.D.1
-
6
-
-
85007844658
-
Examining the role that personal, professional, and community relationships play in respondent relationship recognition and intended behavior
-
press-b
-
Bruning, S. D. (in press-b). Examining the role that personal, professional, and community relationships play in respondent relationship recognition and intended behavior.Communication Quarterly.
-
Communication Quarterly.
-
-
Bruning, S.D.1
-
7
-
-
0000062342
-
-
Bruning, S. D., &Ledingham, J. A. (1998). Organizational-public relationships and consumer satisfaction: The role of relationships in the satisfaction mix.Communication Research Reports, 15,199-209.
-
(1998)
Communication Research Reports
, vol.15
, pp. 199-209
-
-
Bruning, S.D.1
Ledingham, J.A.2
-
8
-
-
0033147864
-
Relationships between organizations and publics: Development of a multi-dimensional organization-public relationship scale
-
Bruning, S D.,8cLedingham, J. A. (1999). Relationships between organizations and publics: Development of a multi-dimensional organization-public relationship scale.Public Relations Review, 25,157-170.
-
(1999)
Public Relations Review
, vol.25
, pp. 157-170
-
-
Bruning, S.D.1
Ledingham, J.A.2
-
9
-
-
0007331519
-
Organization and key public relationships: Testing the influence of the relationship dimensions in a business to business context
-
A. Ledingham, Mahwah, NJ: Lawrence Erlbaum Associates
-
Bruning, S. D.,8cLedingham, J. A. (2000a). Organization and key public relationships: Testing the influence of the relationship dimensions in a business to business context. InJ. A. Ledingham8cS. D. Bruning (Eds.), Relationship management: A relational approach to the study and practice of public relations(pp. 159-173). Mahwah, NJ: Lawrence Erlbaum Associates.
-
(2000)
Relationship Management: A Relational Approach to the Study and Practice of Public Relations
, pp. 159-173
-
-
Bruning, S.D.1
Ledingham, J.A.2
-
11
-
-
85007875505
-
-
pressIdentifying the communication, behaviors, and interaction patterns of agency-client relationships in development and decline
-
Bruning, S D., &Ledingham, J, A. (in press). Identifying the communication, behaviors, and interaction patterns of agency-client relationships in development and decline.Journal of Promotion Management.
-
Journal of Promotion Management.
-
-
Bruning, S.D.1
Ledingham, J.2
-
12
-
-
85068269980
-
The role of relationships in public relations: Examining the influence of relational attitudes on behavioral intent
-
Bruning, S D.,8cRalston, M. (2000). The role of relationships in public relations: Examining the influence of relational attitudes on behavioral intent.Communication Research Reports, 17,426-135.
-
(2000)
Communication Research Reports
, vol.17
, pp. 426-435
-
-
Bruning, S.D.1
Ralston, M.2
-
14
-
-
47249084901
-
-
San Francisco, CA: Jossey-Bass
-
Carnegie Council on Policy Studies in Higher Education. (1980).Three thousand futures.San Francisco, CA: Jossey-Bass.
-
(1980)
Three Thousand Futures
-
-
-
15
-
-
10944242058
-
Crisis management: Advantages of a relational perspective
-
A. Ledingham &S. D. Bruning (Eds.), Mahwah, NJ: Lawrence Erlbaum Associates
-
Coombs, W. T. (2000). Crisis management: Advantages of a relational perspective.InJ.A. Ledingham &S. D. Bruning (Eds.), Relationship management: A relational approach to the study and practice of public relations(pp. 73-93). Mahwah, NJ: Lawrence Erlbaum Associates.
-
(2000)
Relationship Management: A Relational Approach to the Study and Practice of Public Relations
, pp. 73-93
-
-
Coombs, W.T.1
-
16
-
-
84951284164
-
Interpersonal communication and public relations
-
R. L. Heath (Ed.), Thousand Oaks, CA: Sage
-
Coombs, W. T. (2001). Interpersonal communication and public relations. In R. L. Heath (Ed.), Handbook of public relations(pp. 105-114). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of Public Relations
, pp. 105-114
-
-
Coombs, W.T.1
-
17
-
-
0008680989
-
Setting the context for evaluation of recruitment and retention programs
-
D. Hossler (Ed.), San Francisco, CA: Jossey-Bass
-
Dolence, M. G. (1991). Setting the context for evaluation of recruitment and retention programs. In D. Hossler (Ed.), Evaluating student recruitment and retention programs(pp. 5-20). San Francisco, CA: Jossey-Bass.
-
(1991)
Evaluating Student Recruitment and Retention Programs
, pp. 5-20
-
-
Dolence, M.G.1
-
18
-
-
85068708352
-
Estimating the value of public relations and communication to an organization
-
J. E. Grunig (Ed.), Hillsdale, NJ: Lawrence Erlbaum Associates
-
Ehling, W. P. (1992). Estimating the value of public relations and communication to an organization. InJ. E. Grunig (Ed.), Excellent public relations and communication management(pp. 617-638). Hillsdale, NJ: Lawrence Erlbaum Associates.
-
(1992)
Excellent Public Relations and Communication Management
, pp. 617-638
-
-
Ehling, W.P.1
-
19
-
-
85007826149
-
)
-
August, Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Gainesville, FL
-
Ferguson, M. A. (1984, August).Building theory in public relations: Interorganizational relationships.Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Gainesville, FL.
-
(1984)
Building Theory in Public Relations: Interorganizational Relationships
-
-
Ferguson, M.A.1
-
20
-
-
85007831177
-
Foreword
-
M. B. Paulsen (Ed.), Washington D.C.: The George Washington University School of Education and Human Development
-
Fife, J. D. (1990). Foreword. In M. B. Paulsen (Ed.), College choice: Understanding student enrollment behavior (pp.xvii-xviii). Washington D.C.: The George Washington University School of Education and Human Development.
-
(1990)
College Choice: Understanding Student Enrollment Behavior
, pp. xviiixvii-xviii
-
-
Fife, J.D.1
-
21
-
-
0001855587
-
The role of research in public relations strategy and planning
-
C. L.Caywood (Ed.), New York: McGraw-Hill
-
Gronstedt, A. (1997). The role of research in public relations strategy and planning. In C. L.Caywood (Ed.), The handbook of strategic public relations &integrated communications(pp. 34-59). New York: McGraw-Hill.
-
(1997)
The Handbook of Strategic Public Relations &integrated Communications
, pp. 34-59
-
-
Gronstedt, A.1
-
22
-
-
0001925748
-
From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes
-
J. A. Ledingham, 8cS. D. Bruning (Eds.), Mahwah, NJ: Lawrence Erlbaum Associates
-
Grunig, J. E., &Huang, Y. H. (2000). From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes. InJ. A. Ledingham8cS. D. Bruning (Eds.), Relationship management: A relational approach to the study and practice of public relations(pp. 23-53). Mahwah, NJ: Lawrence Erlbaum Associates.
-
(2000)
Relationship Management: A Relational Approach to the Study and Practice of Public Relations
, pp. 23-53
-
-
Grunig, J.E.1
Huang, Y.H.2
-
24
-
-
0011412719
-
Tracking academic progress within a complex academic environment
-
D. Hossler (Ed.), San Francisco, CA: Jossey-Bass
-
Howard, R. D., &Rogers, B. H. (1991). Tracking academic progress within a complex academic environment. In D. Hossler (Ed.), Evaluating student recruitment and retention programs(pp. 61- 72). San Francisco, CA: Jossey-Bass.
-
(1991)
Evaluating Student Recruitment and Retention Programs
-
-
Howard, R.D.1
Rogers, B.H.2
-
25
-
-
85066203036
-
OPRA: A cross-cultural, multiple-item scale for measuring organization-public relation-ship
-
Huang, Y. H. (2001). OPRA: A cross-cultural, multiple-item scale for measuring organization-public relation-ships. Journal of Public Relations Research, 13,61-90.
-
(2001)
S. Journal of Public Relations Research
, vol.13
, pp. 61-90
-
-
Huang, Y.H.1
-
27
-
-
85007811594
-
Government-community relationships: Extending the relational theory of public relations
-
press
-
Ledingham, J. A. (in press). Government-community relationships: Extending the relational theory of public relations.Public Relations Review
-
Public Relations Review
-
-
Ledingham, J.A.1
-
28
-
-
0002951599
-
Relationship management in public relations: Dimensions of an organization-public relationship
-
Ledingham, J. A.,8cBruning, S. D. (1998a). Relationship management in public relations: Dimensions of an organization-public relationship.Public Relations Review, 24,55-65.
-
(1998)
Public Relations Rev Iew
, vol.24
-
-
Ledingham, J.A.1
Bruning, S.D.2
-
30
-
-
4043107358
-
A longitudinal study of organization-public relationship dimensions: Defining the role of communication in the practice of relationship management
-
J. A. Ledingham, 8cS. D. Bruning (Eds.), Mahwah, NJ: Lawrence Erlbaum Associates
-
Ledingham, J. A., &Bruning, S. D. (2000). A longitudinal study of organization-public relationship dimensions: Defining the role of communication in the practice of relationship management. InJ. A. Ledingham8cS. D. Bruning (Eds.), Relationship management: A relational approach to the study and practice of public relations(pp. 55-69). Mahwah, NJ: Lawrence Erlbaum Associates.
-
(2000)
Relationship Management: A Relational Approach to the Study and Practice of Public Relations
, pp. 55-69
-
-
Ledingham, J.A.1
Bruning, S.D.2
-
31
-
-
0000546642
-
Time as an indicator of the perceptions and behavior of members of a key public: Monitoring and predicting organization-public relationships
-
Ledingham, J. A., Bruning, S D.,8cWilson, L.J. (1999). Time as an indicator of the perceptions and behavior of members of a key public: Monitoring and predicting organization-public relationships, Journal of Public Relations Research, 11,167-183.
-
(1999)
Journal of Public Relations Research
, vol.11
, pp. 167-183
-
-
Ledingham, J.A.1
Bruning, S.D.2
Wilson, L.J.3
|