Online organization-public relationships: An experience-centered approach

Public Relations Review

Volumn 32, Issue 4, 2006, Pages 395-401

  Vorvoreanu, Mihaela ^a  

^a UNIVERSITY OF DAYTON   (United States)

Author keywords

Experience analysis; Online public relations; Online relationships; Usability; Website experience

Indexed keywords

EID: 33750629552     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2006.09.007     Document Type: Article

References (51)

1. Benoit W.L., and Benoit P.J. The virtual campaign: Presidential primary websites in Campaign 2000. American Communication Journal 3 3 (2000) [online]
2. Botan C.H. International public relations: Critique and reformulation. Public Relations Review 18 (1992) 149-159
3. Botan C.H., and Soto F. A semiotic approach to the internal functioning of publics: Implications for strategic communication and public relations. Public Relations Review 24 1 (1998) 21-44
4. Brinck T., Gergle D., and Wood S.D. Usability for the Web: Designing websites that work. 1st ed. (2002), Morgan Kaufmann Publishers, San Francisco
5. Broom G.M., Casey S., and Ritchey J. Toward a concept and theory of organization-public relationships. Journal of Public Relations Research 9 2 (1997) 83-98
6. Bruning S.D. Relationship building as retention strategy: Linking relationship attitudes and satisfaction evaluations to behavioral outcomes. Public Relations Review 28 1 (2002) 39-48
7. Bruning S.D., and Ledingham J.A. Organization-public relationships and consumer satisfaction: The role of relationships in the satisfaction mix. Communication Research Reports 15 2 (1998) 198-208
8. Bruning S.D., and Ledingham J.A. Relationships between organizations and publics: Development of a multi-dimensional organization-public relationship scale. Public Relations Review 25 2 (1999) 157-170
9. Bruning S.D., and Ledingham J.A. Perceptions of relationships and evaluations of satisfaction: An exploration of interaction. Public Relations Review 26 1 (2000) 85-95
10. Callison C. Media relations and the Internet: How fortune 500 company websites assist journalists in news gathering. Public Relations Review 29 1 (2003) 29-41
11. Dewey J. The public and its problems (1927), Swallow Press, Chicago
12. Dominick J.R. Who do you think you are? Personal home pages and self-presentation on the World Wide Web. Journalism and Mass Communication Quarterly 76 4 (1999) 646-658
13. Esrock S.L., and Leichty G.B. Social responsibility and corporate Web pages: Self-presentation or agenda setting?. Public Relations Review 24 3 (1998) 305-319
14. Esrock S.L., and Leichty G.B. Corporate World Wide Web pages: Serving the news media and other publics. Journalism and Mass Communication Quarterly 76 3 (1999) 456-467
15. Esrock S.L., and Leichty G.B. Organization of corporate Web pages: Publics and functions. Public Relations Review 26 3 (2000) 327-344
16. Eveland W.P., Cortese J., Park H., and Dunwoody S. How website organization influences free recall, factual knowledge, and knowledge structure density. Human Communication Research 30 2 (2004) 208-233
17. Fish S. Is there a text in this class? (1980), Harvard University Press, Cambridge, MA
18. Fish S. Yet once more. In: Machor J., and Goldstein L.P. (Eds). Reception study: From literary theory to cultural studies (2001), Routledge, New York 29-38
19. Fogg, B. J. (2002). Prominence-interpretation theory: Explaining how people assess credibility. A research report by the Stanford Persuasive Technology Lab. Stanford University. Retrieved on 03/24, 2003, from http://www.webcredibility.org/pit.html.
20. Fogg, B. J., Marshall, J., Kameda, T., Solomon, J., & Rangnekar, A. (2002). Web credibility research: A method for online experiments and early study results. Retrieved on 03/20, 2003, from http://www.webcredibility.org/.
21. Grunig J.E., and Huang Y.-H. From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes. In: Ledingham J.A., and Bruning S.D. (Eds). Public relations as relationship management: A relational approach to the study and practice of public relations (2000), Lawrence Erlbaum Associates, Mahwah, NJ 23-53
22. Grunig J.E., and Hunt T. Managing public relations (1984), Holt Rinehart and Winston, New York
23. Heath R.L. A rhetorical perspective on the values of public relations: Crossroads and pathways toward concurrence. Journal of Public Relations Research 12 1 (2000) 69-91
24. Holtz S. Public relations on the net: Winning strategies to inform and influence the media, the investment community, the government, the public and more!. 2nd ed. (2002), Amacom, New York
25. Huizingh E.K.R.E. The content and design of websites: An empirical study. Information and Management 37 3 (2000) 123-134
26. IBM. (2003). IBM ease of use website: Business view section. Retrieved on 03/20, 2003, from http://www-3.ibm.com/ibm/easy/eou_ext.nsf/Publish/550.
27. Jackson M.H., and Purcell D. Politics and media richness in World Wide Web representations of the former Yugoslavia. Geographical Review 87 2 (1997) 233-253
28. Johnson S. Interface culture: How new technology transforms the way we create and communicate (1997), HarperEdge, San Francisco
29. Kant, I. (1787/2003). Critique of pure reason (2nd ed., N.K. Smith, Trans.). New York: Palgrave Macmillan.
30. Kent M.L., and Taylor M. Building dialogic relationships through the World Wide Web. Public Relations Review 24 3 (1998) 321-334
31. Kent M.L., Taylor M., and White W.J. The relationship between website design and organizational responsiveness to stakeholders. Public Relations Review 29 1 (2003) 63-77
32. Landow G.P. Hypertext 2.0 (revised ed.) (1997), Johns Hopkins University Press, Baltimore
33. Ledingham J.A. Guidelines to building and maintaining strong organization-public relationship. Public Relations Quarterly 45 3 (2000) 44-46
34. Ledingham J.A. Explicating relationship management as a general theory of public relations. Journal of Public Relations Research 15 2 (2003) 181-198
35. Ledingham J.A., and Bruning S.D. Relationship management in public relations: Dimensions of an organization-public relationship. Public Relations Review 24 1 (1998) 55-65
36. Ledingham J.A., and Bruning S.D. A longitudial study of organization-public relationship dimensions: Defining the role of communication in the practice of relationship management. In: Ledingham J.A., and Bruning S.D. (Eds). Public relations as relationship management: A relational approach to the study and practice of public relations (2000), Lawrence Erlbaum Associates, Mahwah, NJ 55-69
37. Lemke J.L. Travels in hypermodality. Visual Communication 1 3 (2002) 299-325
38. Manovich L. The language of new media (2001), MIT Press, Cambridge, MA
39. McMillan S.J. Health communication and the Internet: Relations between interactive characteristics of the medium and site creators, content, and purpose. Health Communication 11 4 (1999) 375-390
40. Nielsen, J. (1997). Loyalty on the Web. Retrieved on 03/20, 2003, from www.useit.com/alertbox/9708a.html.
41. Nielsen J. Designing Web usability (2000), New Riders, Indianapolis, IN
42. Nielsen, J. (2001). First rule of usability: Do not listen to users. Retrieved on 01/10, 2003, from http://www.useit.com/alertbox/20010805.html.
43. Nielsen, J., & Norman, D. A. (2000). Web-site usability: Usability on the Web is not a luxury. Retrieved on 03/24, 2003, from http://www.informationweek.com/773/web.htm.
44. Nielsen J., and Tahir M. Homepage usability: 50 websites deconstructed (2002), New Riders, Indianapolis, IN
45. Niven D., and Zilber J. Do women and men in congress cultivate different images? Evidence from congressional websites. Political Communication 18 4 (2001) 395-405
46. Papacharissi Z. The presentation of self in virtual life: Characteristics of personal home pages. Journalism and Mass Communication Quarterly 79 3 (2002) 643-660
47. Scruton R. Kant: A very short introduction (2001), Oxford University Press, New York
48. Shedroff N. Experience design (2001), New Riders, Indianapolis, IN
49. Souza R., Manning H., Sonderegger P., Roshan S., and Dorsey M. Get ROI from design (2001), Forrester Research
50. Taylor M., Kent M.L., and White W.J. How activist organizations are using the Internet to build relationships. Public Relations Review 27 3 (2001) 263-284
51. Will M., and Porak V. Corporate communication in the new media environment. A survey of 150 corporate communication websites. International Journal of Media Management 2 3/4 (2000) [online]