Market segmentation in practice: Review of empirical studies, methodological assessment, and agenda for future research

Journal of Strategic Marketing

Volumn 16, Issue 3, 2008, Pages 223-265

  Foedermayr, Eva K ^a   Diamantopoulos, Adamantios ^a  

^a UNIVERSITY OF VIENNA   (Austria)

Author keywords

Firm practices; Literature review; Market segmentation

Indexed keywords

EID: 70449642664     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540802117140     Document Type: Article

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