Strategy-Based Segmentation of Industrial Markets

Industrial Marketing Management

Volumn 27, Issue 4, 1998, Pages 305-313

  Verhallen, Theo M M ^a   Frambach, Ruud T ^b   Prabhu, Jaideep ^b  

^a TILBURG UNIVERSITY   (Netherlands)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038442084     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(97)00064-3     Document Type: Article

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