A strategic framework for defining and segmenting markets

Journal of Strategic Marketing

Volumn 14, Issue 2, 2006, Pages 115-127

  Weinstein, Art ^a  

^a NOVA SOUTHEASTERN UNIVERSITY   (United States)

Author keywords

Market definition; Segmentation; Strategic marketing

Indexed keywords

EID: 84977766114     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540600659665     Document Type: Article

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