Market segmentation: organizational archetypes and research agendas

European Journal of Marketing

Volumn 31, Issue 1, 1997, Pages 17-32

  Jenkins, Mark ^a   McDonald, Malcolm ^a  

^a CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Market segmentation; Organizational theory

Indexed keywords

EID: 0038641409     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569710157016     Document Type: Article

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