A decision model for marketing research relationship choices

Journal of Services Marketing

Volumn 10, Issue 1, 1996, Pages 56-69

  Boughton, Paul D ^a   Nowak, Linda ^b   Washburn, Judith ^a  

^a SAINT LOUIS UNIVERSITY   (United States)

^b SOUTHERN ILLINOIS UNIVERSITY EDWARDSVILLE   (United States)

Author keywords

Decision making; Market research; Models; Partnering; Relationship marketing

Indexed keywords

EID: 0038984796     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049610106707     Document Type: Article

References (30)

1. Anderson, J.C. and Narus, J.A. 1991, “Partnering as a focused market strategy”, California Management Review, Spring, pp. 95-113.
2. Ashcraft, L. 1990, “Bidding wars and research quality”, Applied Marketing Research, First quarter, pp. 45-8.
3. Austin, J.R. 1991, “An exploratory examination of the development of marketing research service relationships: an assessment of exchange evaluation dimensions”, AMA Summer Educators’ Conference Proceedings, American Marketing Association, Chicago, pp. 133-41.
4. Berry, L.L. and Parasuraman, A. 1991, Marketing Services, The Free Press, New York, NY, p. 107.
5. Boughton, P. 1992, “Marketing research partnerships: a strategy for the '90s”, Marketing Research: Management and Applications, Vol. 4, December, pp. 10-14.
6. Brown, J.D. and Kuehl, S.K. 1990, “Insights to improving research client-agency relationships”, Applied Marketing Research, Vol. 30, Second quarter, pp. 36-40.
7. DeRose, L.J. 1987, “Bids alone are not enough”, Purchasing World, November, p. 64.
8. Deshpande, R. 1982, “The organizational context of market research use”, Journal of Marketing, Vol. 46, Fall, pp. 91-101.
9. Deshpande, R. and Zaltman, G.R. 1982, “Factors affecting the use of market research information: a path analysis”, Journal of Marketing Research, Vol. 19, February, pp. 14-31.
10. Dwyer, R.F., Schurr, P.H. and Oh, S. 1987, “Developing buyer-seller relationships”, Journal of Marketing, Vol. 51, April, pp. 11-27.
11. Gale, B.T. 1994, Managing Customer Value, The Free Press, New York, NY, p. 26.
12. Grönroos, C. 1990, “Relationship approach to marketing in service contexts: the marketing and organizational behavior interface”, Journal of Business Research, Vol. 20, pp. 3-11.
13. Jackson, B.B. 1985, “Building customer relationships that last”, Harvard Business Review, Vol. 63, November-December, pp. 120-8.
14. Metcalf, L.E., Frear, C.R. and Krishman, R. 1992, “Buyer-seller relationships: an application of the IMP interaction model”, European Journal of Marketing, Vol. 26, pp. 27-46.
15. Moorman, C., Deshpande, R. and Zaltman, G. 1993, “Factors affecting trust in market research relationships”, Journal of Marketing, Vol. 57, January, pp. 81-101.
16. Moorman, C., Zaltman, G. and Deshpande, R. 1992, “Relationships between providers and users of market research: the dynamics of trust within and between organizations”, Journal of Marketing Research, Vol. 29, August, pp. 314-29.
17. Morgan, R.M. and Hunt, S.D. 1994, “The commitment-trust theory of relationship marketing”, Journal of Marketing, Vol. 58, July, pp. 20-38.
18. Reeder, G.D. and Brewer, M.B. 1979, “A schematic model of dispositional attribution in interpersonal perception”, Psychological Review, Vol. 86, pp. 61-79.
19. Rempel, J.K., Holmes, J.G. and Zanna, M.P. 1985, “Trust in close relationships”, Journal of Personality and Social Psychology, Vol. 49, July, pp. 95-112.
20. Schurr, P.H. and Ozanne, J.L. 1985, “Influence on exchange processes: buyers’ preconceptions of a seller's trustworthiness and bargaining toughness”, Journal of Consumer Research, Vol. 11, March, pp. 939-53.
21. Sinkula, J.M. 1986, “Status of company usage of scanner-based research”, Journal of the Academy of Marketing Science, Vol. 14, Spring, pp. 18-21.
22. Sinkula, J.M. 1990, “Perceived characteristics, organizational factors and the utilization of external market research suppliers”, Journal of Business Research, Vol. 21, pp. 1-17.
23. Sinkula, J.M. and Hampton, R.D. 1988, “Centralization and information acquisition by in-house market research departments”, Journal of Business Research, Vol. 16, pp. 337-49.
24. Sonnenberg, F.K. 1992, “Partnering: entering the age of cooperation”, Journal of Business Strategy, Vol. 13, May/June, pp. 49-52.
25. Struse, R.W. III 1990, “Forward to the future”, Applied Marketing Research, Vol. 30, third quarter, pp. 33-5.
26. Walker, G. and Weber, D. 1984, “A transaction cost approach to make-or-buy decisions”, Administrative Science Quarterly, Vol. 29, pp. 373-91.
27. Webster, F.E. 1992, “The changing role of marketing in the corporation”, Journal of Marketing, Vol. 56, October, pp. 1-17.
28. Webster, F.E. 1994, “Defining the new marketing concept”, Marketing Management, Vol. 2 No. 4, pp. 23-31.
29. Williamson, O.E. 1981, “The economics of organization: the transaction cost approach”, American Journal of Sociology, Vol. 87, pp. 548-77.
30. Wright, P.M. and McMahan, G.C. 1992, “Theoretical perspectives for strategic human resource measurement”, Journal of Management, Vol. 18, pp. 295-316.