Marketing/R&D integration in the pharmaceutical industry

Research Policy

Volumn 35, Issue 1, 2006, Pages 105-120

  Becker, Markus C ^a   Lillemark, Morten ^b  

^a UNIVERSITÉ LOUIS PASTEUR   (France)

^b Department of International Economics and Management   (Denmark)

Author keywords

Cross functional integration; Innovation management; Marketing; Pharmaceutical industry; R D

Indexed keywords

DRUG PRODUCTS PLANTS; INDUSTRIAL MANAGEMENT; MARKETING; SOCIETIES AND INSTITUTIONS;

CROSS-FUNCTIONAL INTEGRATION; INNOVATION MANAGEMENT; PHARMACEUTICAL INDUSTRY;

RESEARCH AND DEVELOPMENT MANAGEMENT;

EID: 31844446771     PISSN: 00487333     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.respol.2005.09.005     Document Type: Article

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