What is marketing knowledge? Stage I: Forms of marketing knowledge

Marketing Theory

Volumn 1, Issue 1, 2001, Pages 9-26

  Rossiter, John R ^a  

^a UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

concepts; frameworks; knowledge; principles; theory

Indexed keywords

EID: 84992857769     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/147059310100100101     Document Type: Article

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